Tangible factors: are related to physical realities which can be easily measured. Management by companies tends to be confined to these assets: stating objectives, creating strategies and action plans to later correct them based on results obtained

Intangible factors: are related to perceptions or human sensations, so that (up until now) were difficult to measure. With OpenMet you can now measure and manage these factors; crucial to the success of your company with the same management procedures you use for the tangible factors