{"id":14872,"date":"2014-04-28T11:21:34","date_gmt":"2014-04-28T09:21:34","guid":{"rendered":"https:\/\/www.openmet.com\/openmet-customers\/estudios-perfil-de-clientes\/"},"modified":"2024-11-18T13:48:01","modified_gmt":"2024-11-18T11:48:01","slug":"estudis-perfil-de-clients","status":"publish","type":"page","link":"https:\/\/www.openmet.com\/ca\/openmet-customers\/estudis-perfil-de-clients\/","title":{"rendered":"Estudis de perfil de client"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"customers-badge\">Openmet Customers<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-section alignfull has-inner-blocks-gap-none getwid-margin-top-none getwid-section-content-full-width\" style=\"margin-bottom:80px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section alignfull alignfull\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-huge-font-size\">Estudis de perfil de client<\/h1>\n\n\n\n<p>Con\u00e8ixer m\u00e9s i millor als clients en fonamental per a poder oferir-los productes i serveis adaptats a la seva demanda.<\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size animated pulse is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\" style=\"font-size:8px\">\n<div class=\"wp-block-button has-custom-font-size chevron-right\" style=\"font-size:16px\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"\/ca\/contacta\/\" style=\"background-color:#0d99cc\" target=\"_blank\" rel=\"noreferrer noopener\">Contacta amb els nostres experts<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column animated fadeInUp is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Satisfacci\u00f3n y perfil de clientes con OpenMet\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IbFf9UqC_Vw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Assessoria i realitzaci\u00f3 d&#8217;enquestes de clients<\/h2>\n\n\n\n<p>Aquest tipus de projectes enquesta a mostres de clients dels quals no es t\u00e9 informaci\u00f3 per a despr\u00e9s poder estimar amb precisi\u00f3 les seves caracter\u00edstiques i usar aquestes dades per a segmentar-los i facilitar la presa de decisions comercials, de m\u00e0rqueting, comunicaci\u00f3, preus, etc.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:40px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Objectius i resultats desitjats del projecte de perfil de clients<\/h3>\n\n\n\n<ul style=\"background-color:#f5f8fc\" class=\"wp-block-list checked customers has-background\">\n<li>Con\u00e8ixer el perfil del client o usuari<\/li>\n\n\n\n<li>Identificar col\u00b7lectius claus del negoci<\/li>\n\n\n\n<li>Obrir un canal de comunicaci\u00f3 directa entre el client i l&#8217;empresa<\/li>\n\n\n\n<li>Millorar els processos de m\u00e0rqueting i campanyes de vendes<\/li>\n\n\n\n<li>Tenir un valor diferencial respecte als competidors<\/li>\n\n\n\n<li>Comptar amb dades objectives per a la presa de decisions<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Com treballem l&#8217;estudi de perfil de clients<\/h3>\n\n\n\n<ul style=\"background-color:#f5f8fc\" class=\"wp-block-list checked customers has-background\">\n<li>Ajudem a dissenyar el q\u00fcestionari de segmentaci\u00f3<\/li>\n\n\n\n<li>Gestionem el proc\u00e9s de distribuci\u00f3 i captura de dades mitjan\u00e7ant enquestes electr\u00f2niques, enquestadors a peu de carrer, telef\u00f2niques i\/o paper<\/li>\n\n\n\n<li>Quan sigui necessari, apliquem els c\u00e0lculs estad\u00edstics necessaris per a corregir o ponderar les dades mostrals<\/li>\n\n\n\n<li>Proporcionem la plataforma <strong><a href=\"\/ca\/openmet-feedback-manager\/\">Openmet Feedback Manager<\/a><\/strong> que permet la visualitzaci\u00f3 de les dades en un entorn Business Intelligence i l&#8217;automatitzaci\u00f3 d&#8217;informes<\/li>\n\n\n\n<li>Podem analitzar i presentar els resultats de l&#8217;estudi identificant les fortaleses i \u00e0rees de millora<\/li>\n\n\n\n<li>T&#8217;acompanyem i ajudem durant tot el proc\u00e9s<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-default alignwide\" style=\"background-color:#999999;color:#999999\"\/>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:40px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-group mb-2 animated fadeInUp\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading display-3\">Blog<\/h2>\n\n\n\n<p class=\"has-text-align-left alignleft has-text-color\" style=\"color:#999999\">Si vols con\u00e8ixer m\u00e9s, a Openmet Group redactem articles propis per ajudar-te a fer cr\u00e9ixer el teu negoci <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size chevron-right has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"\/ca\/blog\" style=\"background-color:#0d99cc\">veure-ho tot<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n        <div class=\"wp-block-getwid-custom-post-type custom-post-type-post has-layout-grid has-spacing-normal\">\n            <div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n                \t\t\t\t\t\t\t\t<div class='wp-block-getwid-custom-post-type__post'>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-group blog-post-grid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-getwid-template-post-featured-image aligncenter\" >\n            <a href=\"https:\/\/www.openmet.com\/ca\/calcul-nps-2025\/\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2025\/10\/13862365_5370010-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Guia completa de l\u2019NPS: com calcular-lo i interpretar-lo\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2025\/10\/13862365_5370010-768x512.jpg 768w, https:\/\/www.openmet.com\/wp-content\/uploads\/2025\/10\/13862365_5370010-300x200.jpg 300w, https:\/\/www.openmet.com\/wp-content\/uploads\/2025\/10\/13862365_5370010-1024x683.jpg 1024w, https:\/\/www.openmet.com\/wp-content\/uploads\/2025\/10\/13862365_5370010-1536x1024.jpg 1536w, https:\/\/www.openmet.com\/wp-content\/uploads\/2025\/10\/13862365_5370010-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>            <\/a>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-getwid-template-post-title h4\"><a class=\"wp-block-getwid-template-post-title__link\" href=\"https:\/\/www.openmet.com\/ca\/calcul-nps-2025\/\">Guia completa de l\u2019NPS: com calcular-lo i interpretar-lo<\/a><\/h3>\n\n\n<div class=\"wp-block-getwid-template-post-meta has-direction-row\" >\n    \n\n<div class=\"wp-block-getwid-template-post-categories has-text-color\"  style=\"color:#999999;\" >\n        <a href=\"https:\/\/www.openmet.com\/ca\/category\/openmet-customersca\/\" rel=\"category tag\">Openmet Customers<\/a> <a href=\"https:\/\/www.openmet.com\/ca\/category\/satisfaccio-de-clients\/\" rel=\"category tag\">Satisfacci\u00f3 de Clients<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-template-post-content is-excerpt\" ><p>El Net Promoter Score (NPS) s\u2019ha convertit en una de les m\u00e8triques m\u00e9s utilitzades per mesurar la satisfacci\u00f3 i la lleialtat dels clients. La seva simplicitat i capacitat per oferir&hellip;<\/p><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='wp-block-getwid-custom-post-type__post'>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-group blog-post-grid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-getwid-template-post-featured-image aligncenter\" >\n            <a href=\"https:\/\/www.openmet.com\/ca\/maximitza-impacte-positiu-enquestes-satisfaccio-clients\/\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"364\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2023\/11\/maximitza-enquestes-satisfaccio-clients.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Maximitza l&#8217;impacte positiu de les enquestes de satisfacci\u00f3 de clients\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2023\/11\/maximitza-enquestes-satisfaccio-clients.png 768w, https:\/\/www.openmet.com\/wp-content\/uploads\/2023\/11\/maximitza-enquestes-satisfaccio-clients-300x171.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>            <\/a>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-getwid-template-post-title h4\"><a class=\"wp-block-getwid-template-post-title__link\" href=\"https:\/\/www.openmet.com\/ca\/maximitza-impacte-positiu-enquestes-satisfaccio-clients\/\">Maximitza l&#8217;impacte positiu de les enquestes de satisfacci\u00f3 de clients<\/a><\/h3>\n\n\n<div class=\"wp-block-getwid-template-post-meta has-direction-row\" >\n    \n\n<div class=\"wp-block-getwid-template-post-categories has-text-color\"  style=\"color:#999999;\" >\n        <a href=\"https:\/\/www.openmet.com\/ca\/category\/openmet-customersca\/\" rel=\"category tag\">Openmet Customers<\/a> <a href=\"https:\/\/www.openmet.com\/ca\/category\/satisfaccio-de-clients\/\" rel=\"category tag\">Satisfacci\u00f3 de Clients<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-template-post-content is-excerpt\" ><p>Des de fa anys, la satisfacci\u00f3 dels clients s&#8217;ha convertit en un pilar fonamental per a l&#8217;\u00e8xit de les empreses. Els clients satisfets no nom\u00e9s repeteixen, sin\u00f3 que tamb\u00e9 recomanen&hellip;<\/p><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='wp-block-getwid-custom-post-type__post'>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-group blog-post-grid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-getwid-template-post-featured-image aligncenter\" >\n            <a href=\"https:\/\/www.openmet.com\/ca\/convertir-clients-detractors-en-oportunitats-exit-empresa\/\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"364\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2023\/02\/detractors-empresa.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Com convertir els clients detractors en oportunitats per a l&#8217;\u00e8xit de l&#8217;empresa\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2023\/02\/detractors-empresa.png 768w, https:\/\/www.openmet.com\/wp-content\/uploads\/2023\/02\/detractors-empresa-300x171.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>            <\/a>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-getwid-template-post-title h4\"><a class=\"wp-block-getwid-template-post-title__link\" href=\"https:\/\/www.openmet.com\/ca\/convertir-clients-detractors-en-oportunitats-exit-empresa\/\">Com convertir els clients detractors en oportunitats per a l&#8217;\u00e8xit de l&#8217;empresa<\/a><\/h3>\n\n\n<div class=\"wp-block-getwid-template-post-meta has-direction-row\" >\n    \n\n<div class=\"wp-block-getwid-template-post-categories has-text-color\"  style=\"color:#999999;\" >\n        <a href=\"https:\/\/www.openmet.com\/ca\/category\/openmet-customersca\/\" rel=\"category tag\">Openmet Customers<\/a> <a href=\"https:\/\/www.openmet.com\/ca\/category\/satisfaccio-de-clients\/\" rel=\"category tag\">Satisfacci\u00f3 de Clients<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-template-post-content is-excerpt\" ><p>La majoria de projectes d\u2019experi\u00e8ncia i satisfacci\u00f3 de client realitzats per Openmet inclouen una pregunta NPS, que classifica els clients en detractors, passius i promotors.En aquest article ens volem centrar&hellip;<\/p><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t            <\/div>\n\n                    <\/div>\n        \n\n\n<div class=\"wp-block-getwid-section alignfull alignfull getwid-margin-bottom-none getwid-section-content-full-width\" style=\"margin-top:80px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background\" style=\"background-color:#f5f8fc\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section openmet-cta animated fadeInUp getwid-margin-top-none getwid-margin-bottom-none\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-mobile-left-small getwid-padding-mobile-right-small getwid-margin-left-none getwid-margin-right-none\" style=\"padding-top:40px;padding-bottom:80px;padding-left:15%;padding-right:15%\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/09\/smile.png\" alt=\"\" class=\"wp-image-13585\" width=\"48\" height=\"48\"><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center h3\" style=\"font-size:30px\">Com et podem ajudar?<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Des d\u2019<strong>Openmet Customers<\/strong> t\u2019ajudem a gestionar i diagnosticar gran part de la informaci\u00f3 clau per a con\u00e8ixer i comprendre millor els teus clients. Des d\u2019Openmet Customers maximitzem l\u2019\u00e8xit dels teus projectes gr\u00e0cies a la combinaci\u00f3 del nostre know-how i l\u2019ajuda dels nostres consultors i especialistes, a m\u00e9s a m\u00e9s del nostre software <a href=\"\/ca\/openmet-feedback-manager\/\">Openmet Feedback Manager<\/a>: E-Surveys (captura de dades electr\u00f2nica) + KPIs (quadres de comanament i indicadors) + Business Intelligence (entorn d\u2019an\u00e0lisi de resultats).<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right has-text-color has-medium-font-size\" style=\"color:#0d99cc\"><strong>Per qu\u00e8 no comencem?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center alignleft is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size chevron-right is-style-fill has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"\/ca\/contacta\/\" style=\"background-color:#0d99cc\"><strong>contacta amb Openmet Group<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Con\u00e8ixer m\u00e9s i millor als clients en fonamental per a poder oferir-los productes i serveis adaptats a la seva demanda. Aquest tipus de projectes enquesta a mostres de clients dels quals es t\u00e9 poca o una informaci\u00f3 limitada per a despr\u00e9s poder estimar amb precisi\u00f3 les seves caracter\u00edstiques i usar aquestes dades per a segmentar-los i facilitar la presa de decisions comercials, de m\u00e0rqueting, comunicaci\u00f3, preus, etc&#8230;.<\/p>\n<p><a class=\"openmet-read-more-link\" href=\"https:\/\/www.openmet.com\/ca\/openmet-customers\/estudis-perfil-de-clients\/\">Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":6,"featured_media":13788,"parent":14803,"menu_order":86,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"class_list":["post-14872","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_image_src":"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/09\/estudios-perfil-clientes.svg","_links":{"self":[{"href":"https:\/\/www.openmet.com\/ca\/wp-json\/wp\/v2\/pages\/14872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.openmet.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.openmet.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/ca\/wp-json\/wp\/v2\/comments?post=14872"}],"version-history":[{"count":9,"href":"https:\/\/www.openmet.com\/ca\/wp-json\/wp\/v2\/pages\/14872\/revisions"}],"predecessor-version":[{"id":18950,"href":"https:\/\/www.openmet.com\/ca\/wp-json\/wp\/v2\/pages\/14872\/revisions\/18950"}],"up":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/ca\/wp-json\/wp\/v2\/pages\/14803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/ca\/wp-json\/wp\/v2\/media\/13788"}],"wp:attachment":[{"href":"https:\/\/www.openmet.com\/ca\/wp-json\/wp\/v2\/media?parent=14872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}