{"id":14993,"date":"2021-09-08T17:00:48","date_gmt":"2021-09-08T15:00:48","guid":{"rendered":"https:\/\/www.openmet.com\/openmet-feedback-manager\/you-make-plans\/"},"modified":"2026-06-29T17:28:17","modified_gmt":"2026-06-29T15:28:17","slug":"customer-experience-software","status":"publish","type":"page","link":"https:\/\/www.openmet.com\/en\/openmet-feedback-manager\/customer-experience-software\/","title":{"rendered":"Customer experience and satisfaction software"},"content":{"rendered":"<section class=\"block hero w-100 hero--no-image alignfull wp-block-acf-hero\">\n    <div class=\"hero__blobs\" aria-hidden=\"true\" style=\"--hero-blob-accent: #F2E7FD\">\n        <span class=\"hero__blob hero__blob--left\"><\/span>\n        <span class=\"hero__blob hero__blob--accent\"><\/span>\n        <span class=\"hero__blob hero__blob--bottom\"><\/span>\n    <\/div>\n    <div class=\"container\">\n                    <div class=\"row justify-content-center\">\n                <div class=\"col-12 col-lg-9 text-center\">\n                    <p class=\"hero__pretitle\">Customer experience and satisfaction software<\/p>\n                    <h1 class=\"hero__title\">Put the customer at the heart of your business<\/h1>\n                    <div class=\"hero__description\">\n                        <p>Openmet Feedback Manager helps you assess, analyze, interpret, make improvement decisions, and follow up on your customer satisfaction and experience projects.<\/p>\n                    <\/div>\n                                            <a href=\"https:\/\/www.openmet.com\/en\/contact-us\/\" class=\"btn btn-primary\">Contact us<\/a>\n                                    <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"block block-logo-ticker align wp-block-acf-logo-ticker\">\n    <div class=\"container\">\n        \n<div class=\"block-header text-center mx-auto\">\n        <h2 class=\"block-header__title\">Hundreds of companies trust Openmet<\/h2>\n    <\/div>\n        \n    <div\n        class=\"block-logo-ticker__viewport\"\n            >\n        <div class=\"block-logo-ticker__track\">\n            <div class=\"block-logo-ticker__segment\">\n                                        <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/aj-bcn.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"300\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Logo-Minsait-scaled.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"2560\"\n                                        height=\"244\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/once.png\"\n            alt=\"once\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/11\/bellvitge-hospital-universitari.jpg\"\n            alt=\"bellvitge hospital\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/hispasat.png\"\n            alt=\"hispasat\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Logo_de_la_universitat_de_girona.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"411\"\n                                        height=\"281\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/save-the-children.png\"\n            alt=\"save the children\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/logo-alain-afflelou.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"260\"\n                                        height=\"260\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Exolum_logo.svg.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"330\"\n                                        height=\"86\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2019\/10\/GOIKOGRILL.png\"\n            alt=\"GOIKOGRILL\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/05\/neklar-logo-scaled.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"2560\"\n                                        height=\"610\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2014\/01\/borges1-1.jpg\"\n            alt=\"borges\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/azkoyen.png\"\n            alt=\"azkoyen\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                <\/div>\n                            <div class=\"block-logo-ticker__segment\" aria-hidden=\"true\">\n                                                <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/aj-bcn.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"300\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Logo-Minsait-scaled.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"2560\"\n                                        height=\"244\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/once.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/11\/bellvitge-hospital-universitari.jpg\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/hispasat.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Logo_de_la_universitat_de_girona.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"411\"\n                                        height=\"281\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/save-the-children.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/logo-alain-afflelou.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"260\"\n                                        height=\"260\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Exolum_logo.svg.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"330\"\n                                        height=\"86\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2019\/10\/GOIKOGRILL.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/05\/neklar-logo-scaled.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"2560\"\n                                        height=\"610\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2014\/01\/borges1-1.jpg\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/azkoyen.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                        <\/div>\n                    <\/div>\n                    <span class=\"block-logo-ticker__fade block-logo-ticker__fade--left\" aria-hidden=\"true\"><\/span>\n            <span class=\"block-logo-ticker__fade block-logo-ticker__fade--right\" aria-hidden=\"true\"><\/span>\n            <\/div>\n\n            <\/div>\n<\/section>\n\n\n<section class=\"block block-cards-grid align wp-block-acf-cards-grid\">\n    <div class=\"container\">\n        <div class=\"block-cards-grid__top row g-4 align-items-start\">\n            <div class=\"col-12 col-lg-5\">\n                    <div class=\"block-header block-cards-grid__heading\">\n                    <p class=\"block-header__pretitle\">\n                DATA ANALYTICS<\/p>\n                            <h2 class=\"block-header__title\">Advanced analytics to understand what your customers are like and what they need<\/h2>\n            <\/div>\n                <\/div>\n            <div class=\"col-12 col-lg-6 offset-lg-1\">\n                    <div class=\"block-header__description block-cards-grid__description\">\n        <p>OFM turns your customers&#8217; responses into immediate strategic decisions. Our Business Intelligence environment calculates indicators like NPS instantly, eliminating manual errors and saving hours of work in Excel, Power BI, SPSS, or R.<\/p>\n<\/div>\n                <\/div>\n        <\/div>\n\n                    <ul class=\"block-cards-grid__grid\">\n                                    <li class=\"block-cards-grid__card\">\n                        <h3 class=\"block-cards-grid__card-title\">Automated KPIs<\/h3>\n                        <p class=\"block-cards-grid__card-text\">Real-time calculation and visualization over thousands of responses.<\/p>\n                    <\/li>\n                                    <li class=\"block-cards-grid__card\">\n                        <h3 class=\"block-cards-grid__card-title\">Filters and comparisons<\/h3>\n                        <p class=\"block-cards-grid__card-text\">Segment and compare results by aspects such as customer type, ABC, or geography in real time.<\/p>\n                    <\/li>\n                                    <li class=\"block-cards-grid__card\">\n                        <h3 class=\"block-cards-grid__card-title\">Reports in one click<\/h3>\n                        <p class=\"block-cards-grid__card-text\">Generate professional reports in Word, PDF, or Excel instantly.<\/p>\n                    <\/li>\n                                    <li class=\"block-cards-grid__card\">\n                        <h3 class=\"block-cards-grid__card-title\">OFM integration<\/h3>\n                        <p class=\"block-cards-grid__card-text\">Generate automatic surveys for your customers.<\/p>\n                    <\/li>\n                                    <li class=\"block-cards-grid__card\">\n                        <h3 class=\"block-cards-grid__card-title\">Alarms<\/h3>\n                        <p class=\"block-cards-grid__card-text\">Send automatic alerts when a customer has low scores.<\/p>\n                    <\/li>\n                                    <li class=\"block-cards-grid__card\">\n                        <h3 class=\"block-cards-grid__card-title\">Statistics at your service<\/h3>\n                        <p class=\"block-cards-grid__card-text\">Generate SWOTs, ANOVAs, and automatically weight results and KPIs based on the variable of your choice.<\/p>\n                    <\/li>\n                                    <li class=\"block-cards-grid__card\">\n                        <h3 class=\"block-cards-grid__card-title\">User management<\/h3>\n                        <p class=\"block-cards-grid__card-text\">Permissions management for viewing global or partial results.<\/p>\n                    <\/li>\n                                    <li class=\"block-cards-grid__card\">\n                        <h3 class=\"block-cards-grid__card-title\">Dashboards<\/h3>\n                        <p class=\"block-cards-grid__card-text\">Simplified dashboards for users who want a quick read of the results.<\/p>\n                    <\/li>\n                            <\/ul>\n        \n                    <div class=\"block-cards-grid__media\">\n                                                                <img\n        class=\"block-cards-grid__img block-cards-grid__img--desktop\"\n        src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Analitica-Clients-EN-1-scaled.jpg\"\n        alt=\"\"\n        loading=\"lazy\"\n        decoding=\"async\"\n                    width=\"2560\"\n                            height=\"875\"\n            >\n                                <img\n        class=\"block-cards-grid__img block-cards-grid__img--mobile\"\n        src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Analitica-Clients-Responsive-EN-1.jpg\"\n        alt=\"\"\n        loading=\"lazy\"\n        decoding=\"async\"\n                    width=\"400\"\n                            height=\"400\"\n            >\n                                                    <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"block block-text-media block-text-media--media-left align wp-block-acf-text-media\">\n    <div class=\"container\">\n                                <div class=\"block-text-media__inner row g-4 g-lg-5 align-items-lg-center\">\n                <div class=\"col-12 col-lg-6 order-lg-2 offset-lg-1\">\n                    <div class=\"block-text-media__content-stack\">\n                            <div class=\"block-header block-text-media__heading\">\n                    <p class=\"block-header__pretitle\">\n                Surveys<\/p>\n                            <h2 class=\"block-header__title\">Create easy, multi-channel customer satisfaction or experience assessment surveys<\/h2>\n            <\/div>\n                                <div class=\"block-header__description block-text-media__description\">\n        <p>Design <strong>customer satisfaction and experience questionnaires<\/strong> in seconds. Capture the voice of the customer through multiple channels and adapt questions to each response with conditional logic.<\/p>\n<ul role=\"list\">\n<li><strong>Multi-channel:<\/strong> access by email, web link, encrypted codes, QR code, or SMS.<\/li>\n<li><strong>Initial segmentation:<\/strong> import customers from Excel and pre-assign key variables.<\/li>\n<li><strong>Advanced logic:<\/strong> set up page jumps and flows based on the response.<\/li>\n<li><strong>Multilingual:<\/strong> supports any language for companies with global customers.<\/li>\n<\/ul>\n<\/div>\n                                                <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-5 order-lg-1\">\n                        <div class=\"block-text-media__media\">\n                                            <img\n            class=\"block-text-media__img\"\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Enquestes-Clients-EN.jpg\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"638\"\n                                        height=\"425\"\n                    >\n                                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"block block-text-media block-text-media--media-right align wp-block-acf-text-media\">\n    <div class=\"container\">\n                                <div class=\"block-text-media__inner row g-4 g-lg-5 align-items-lg-center\">\n                <div class=\"col-12 col-lg-6 order-lg-1\">\n                    <div class=\"block-text-media__content-stack\">\n                            <div class=\"block-header block-text-media__heading\">\n                    <p class=\"block-header__pretitle\">\n                Goal management<\/p>\n                            <h2 class=\"block-header__title\">Turn your customers&#039; feedback into decisions, objectives, and improvement plans for your team<\/h2>\n            <\/div>\n                                <div class=\"block-header__description block-text-media__description\">\n        <p>Don&#8217;t stop at the survey results\u2014act to improve them. With <strong>Openmet YouMakePlans<\/strong>, you create, roll out, and track the objectives and action plans derived from your customers&#8217; feedback.<\/p>\n<ul role=\"list\">\n<li><strong>Goal definition:<\/strong> formalize objectives and action plans, assign owners, schedules, and metrics.<\/li>\n<li><strong>Active follow-up:<\/strong> receive automatic email alerts to drive task execution.<\/li>\n<li><strong>Management roles:<\/strong> adapt the view based on each manager&#8217;s responsibility tree.<\/li>\n<li><strong>KPI progress:<\/strong> automatically calculate the overall progress of improvements across the company.<\/li>\n<\/ul>\n<\/div>\n                                                <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-5 order-lg-2 offset-lg-1\">\n                        <div class=\"block-text-media__media\">\n                                            <img\n            class=\"block-text-media__img\"\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Objectius-EN-1.jpg\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"638\"\n                                        height=\"425\"\n                    >\n                                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"block block-lead-form align wp-block-acf-lead-form\">\n    <div class=\"container\">\n        <div class=\"block-lead-form__card\">\n                        <div class=\"block-lead-form__overlay\" aria-hidden=\"true\"><\/div>\n            <div class=\"block-lead-form__inner\">\n                                    <h2 class=\"block-lead-form__title\">Get in touch with our expert team and start your project.<\/h2>\n                                <div class=\"block-lead-form__form-shell\">\n                                            \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f21787-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"21787\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/14993#wpcf7-f21787-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"21787\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f21787-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-lead-form\">\n\t<div class=\"wpcf7-lead-form__step wpcf7-lead-form__step--email\">\n\t\t<p><br \/>\n<label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<\/label>\n\t\t<\/p>\n\t\t<p class=\"wpcf7-lead-form__actions wpcf7-lead-form__actions--continue\"><br \/>\n<button type=\"button\" class=\"wpcf7-lead-form__continue\">Get started now<\/button>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"wpcf7-lead-form__step wpcf7-lead-form__step--details\">\n\t\t<div class=\"wpcf7-row\">\n\t\t\t<p><br \/>\n<label>Name <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label>\n\t\t\t<\/p>\n\t\t\t<p><br \/>\n<label>Company <span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><\/label>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p><br \/>\n<label>Phone <span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"tel\" aria-invalid=\"false\" placeholder=\"Phone\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><br \/>\n<label>Message <span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"How can we help you?\" name=\"your-message\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t\t<p class=\"wpcf7-lead-form__actions wpcf7-lead-form__actions--submit\"><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n                                    <\/div>\n                                    <div class=\"block-lead-form__disclaimer\">\n                        <p>By starting, you accept the <a href=\"https:\/\/www.openmet.com\/en\/privacy-policy\/\">privacy policy<\/a>.<\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"block block-latest-news align wp-block-acf-latest-news\">\n    <div class=\"container\">\n        \n<div class=\"block-header text-center mx-auto\">\n            <p class=\"block-header__pretitle\">Blog<\/p>\n        <h2 class=\"block-header__title\">Latest articles<\/h2>\n            <div class=\"block-header__description\"><p>News, tools, techniques, and advice on workplace climate and employee experience<\/p>\n<\/div>\n    <\/div>\n                    <div class=\"block-latest-news__grid row g-4 justify-content-center\">\n                                    <div class=\"col-12 col-md-6 col-lg-4\">\n                        <a class=\"latest-news-card\" href=\"https:\/\/www.openmet.com\/en\/electronic-customer-surveys-asking-more-with-fewer-questions\/\">\n                            <div class=\"latest-news-card__media\">\n                                                                    <img decoding=\"async\" width=\"640\" height=\"384\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/electronic-customer-surveys.jpg\" class=\"latest-news-card__img wp-post-image\" alt=\"electronic customer surveys\" loading=\"lazy\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/electronic-customer-surveys.jpg 768w, https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/electronic-customer-surveys-300x180.jpg 300w, https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/electronic-customer-surveys-100x60.jpg 100w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                            <\/div>\n                            <div class=\"latest-news-card__body\">\n                                <h3 class=\"latest-news-card__title\">Electronic customer surveys: Asking more with fewer questions<\/h3>\n                                <p class=\"latest-news-card__excerpt\">In our day-to-day work as a firm that conducts  customer satisfaction and experience projects and surveys, we often come across the same dilemma:We want to ask and find out lots of details about our customers&#8230;But we can&#039;t ask everything we\u2019d like to because the survey would be too long (which would lead to other problems such as abandonment, poor quality responses and increased costs, among others)Electronic customer surveys.In this post, we outline three basic strategies that we use in customer surveys to solve this problem at least in part and achieve what may otherwise seem impossible: ask more with fewer questions.Three basic strategies for asking more with fewer questions in electronic surveys1. Pre-segmentationThis strategy could alternatively be called \u201cNever ask what you already know\u201d. Although it may seem obvious, many customer surveys and forms do not heed this rule and ask customers about aspects that are already in the company databases. This should never happen. A good survey should pre-load this data to make it available during the survey and results analysis and not pass on to customers the internal data management shortcomings of the company.Generally, two typologies of customer are surveyed:A. \u201cKnown\u201d customers (or B2B customers, on whom we already have information in the CRM or other data sources).These customers are in the company database and we probably already have information on aspects such as:The name of the customer or their addressThe area where they live or the store where they usually buyThe type of products or services that the customer purchasesTheir annual revenue or classification in the customer ABCThe sales channel they use\u2026 and many othersB. &quot;Unknown&quot; customers (or B2C customers, anonymous customers, such as customers who go to a restaurant chain or visit a website).Although these customers are not in the databases, it is also possible to pre-segment them using information that we may already have, such as the geographical area or establishment where the survey is conducted. We can also obtain automatic information on customers through other means, including the use of social WiFi (the customer gets free wireless access in exchange for sharing details of their social profile).&nbsp;2. Conditional questions and answersWe could also call this strategy \u201cDon\u2019t ask what doesn\u2019t concern you\u201d. The aim is to make sure \u2013 based on the responses and customer data we already have \u2013 that all the questions asked of a customer are relevant and can be answered.To adapt the survey to the customer profile, we need to use conditional questions and answers, hiding and showing whole parts of the customer satisfaction survey based on the information we already have. For example, if we have preloaded customer data, we can ask only about the specific product or service that we know they use.The ultimate aim is to ensure that all of our questions are relevant and can be answered by the customer and that we are not wasting our &quot;shots&quot; (or questions) unnecessarily.&nbsp;3. Random questionsThis strategy could also be called \u201cDivide and conquer\u201d or \u201cJigsaw survey\u201d. The idea is to divide the survey into parts as small as we would like so that each customer only answers a few questions. The questions will be different for each customer.This system allows us to obtain aggregate results (responses from all customers) with data on answers to lots of questions, but with partial samples for each. In other words, we can design a survey that is as complex as we like provided that our sample is large enough to be divided into small parts that can be selected at random to minimize any bias (most survey software incorporate this option).&nbsp;ConclusionTypically, a good satisfaction survey design gives us far more information on customers \u2013 both their characteristics and their opinions \u2013 without having to answer to tiresome questionnaires.Three possible strategies are:pre-segmentationconditional questionsrandom questionsWith these strategies we can achieve the seemingly impossible: ask more with fewer questions.&nbsp;<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div>\n                                        <div class=\"col-12 col-md-6 col-lg-4\">\n                        <a class=\"latest-news-card\" href=\"https:\/\/www.openmet.com\/en\/satisfaction-surveys-how-to-choose-the-most-suitable-type-for-each-case\/\">\n                            <div class=\"latest-news-card__media\">\n                                                                    <img decoding=\"async\" width=\"640\" height=\"413\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2015\/03\/satisfaccion-clientes-encuestas-1024x660.jpg\" class=\"latest-news-card__img wp-post-image\" alt=\"Satisfacci\u00f3n clientes encuestas\" loading=\"lazy\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2015\/03\/satisfaccion-clientes-encuestas-1024x660.jpg 1024w, https:\/\/www.openmet.com\/wp-content\/uploads\/2015\/03\/satisfaccion-clientes-encuestas-300x193.jpg 300w, https:\/\/www.openmet.com\/wp-content\/uploads\/2015\/03\/satisfaccion-clientes-encuestas-100x64.jpg 100w, https:\/\/www.openmet.com\/wp-content\/uploads\/2015\/03\/satisfaccion-clientes-encuestas-979x631.jpg 979w, https:\/\/www.openmet.com\/wp-content\/uploads\/2015\/03\/satisfaccion-clientes-encuestas-1366x881.jpg 1366w, https:\/\/www.openmet.com\/wp-content\/uploads\/2015\/03\/satisfaccion-clientes-encuestas-846x545.jpg 846w, https:\/\/www.openmet.com\/wp-content\/uploads\/2015\/03\/satisfaccion-clientes-encuestas-1184x763.jpg 1184w, https:\/\/www.openmet.com\/wp-content\/uploads\/2015\/03\/satisfaccion-clientes-encuestas.jpg 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                            <\/div>\n                            <div class=\"latest-news-card__body\">\n                                <h3 class=\"latest-news-card__title\">Satisfaction surveys: How to choose the most suitable type for each case<\/h3>\n                                <p class=\"latest-news-card__excerpt\">When our clients ask for help with their projects to assess customer satisfaction or experience, there is one important aspect that needs to be decided from the word \u201cGo\u201d because it will dictate certain features of the study: the decision on how and which is the best system for conducting interviews or customer satisfaction surveys. Telephone? Face to face? Electronic?\n\nThis decision is typically made based on different reasons that we wish to summarize in this blog post.\nSatisfaction survey: types of customer surveys and interviews\nThe tools available for obtaining feedback or interviewing customers generally end up being one of the three types shown in the table below. Each type of satisfaction survey has its pros and cons that we will need to evaluate based on the characteristics, aims and budget of the study.\n\n\n\n\n\nType of survey\nPros\nCons\nMost common applications\n\n\n\n\nFace to face\n\u00b7 The survey can be done on the spot, at the same time as the product or service is consumed\n\u00b7 High cost\n\u00b7 Key customer surveys\n\n\n\n\u00b7 The required sample can be selected dynamically and in situ\n\u00b7 If customers are geographically disperse, it is more expensive\n\u00b7 Surveys with more qualitative information\n\n\n\n\u00b7 Objects or information can be shown directly to the customer\n\u00b7 Takes longer to complete\n\u00b7 Long, complex surveys\n\n\n\n\u00b7 Good answers to open questions\n\n\u00b7 Surveys where the customers are together in a single place and time\n\n\n\n\u00b7 The customer can be asked to complete certain aspects\n\n\u00b7 On-the-spot surveys at the point of service\n\n\n\n\n\n\n\n\n\nBy telephone\n\u00b7 We can have a lot of control over the interview content and exact process\n\u00b7 Average cost\n\u00b7 All types of general survey\n\n\n\n\u00b7 The selection of the right sample can be very good\n\u00b7 It can be boring if lots of similar questions need to be answered (e.g. with scoring scales)\n\n\n\n\n\n\u00b7 Some customers may be difficult to find\n\n\n\n\n\n\u00b7 Visual information cannot be displayed\n\n\n\n\n\n\n\n\n\n\nElectronic\/Web\n\u00b7 Low cost\n\u00b7 Low indexes of response\n\u00b7 B2B surveys with a strong or fixed relationship with the customer\n\n\n\n\u00b7 A large number of or all the customers can be surveyed\n\u00b7 There is nobody to clarify questions\n\u00b7 Surveys to users of websites, cell phones or apps\n\n\n\n\u00b7 Customers can respond when it suits them\n\u00b7 The answers to open questions tend to be poor\n\u00b7 Surveys integrated with business software (CRM, sales outlet, reception, etc.)\n\n\n\n\u00b7 Video and images can be inserted\n\u00b7 Subsequent statistical processing may be needed for the selection of the correct sample\n\u00b7 Internal satisfaction surveys to company staff\n\n\n\n\u00b7 Easy to answer and usually quick for customers\n\n\u00b7 Automated, regular, very short or unassisted surveys (e.g. newsstands)\n\n\n\n\u00b7 Studies are quick to conduct\n\n\n\n\n\nTo find out more about satisfaction surveys, we recommend reading other articles from our blog here.<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div>\n                                        <div class=\"col-12 col-md-6 col-lg-4\">\n                        <a class=\"latest-news-card\" href=\"https:\/\/www.openmet.com\/en\/customer-satisfaction-and-revenue-weighting-analysis\/\">\n                            <div class=\"latest-news-card__media\">\n                                                                    <img decoding=\"async\" width=\"640\" height=\"364\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/customer-satisfaction-billing.png\" class=\"latest-news-card__img wp-post-image\" alt=\"customer satisfaction billing\" loading=\"lazy\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/customer-satisfaction-billing.png 768w, https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/customer-satisfaction-billing-300x171.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                            <\/div>\n                            <div class=\"latest-news-card__body\">\n                                <h3 class=\"latest-news-card__title\">Customer satisfaction and revenue weighting analysis<\/h3>\n                                <p class=\"latest-news-card__excerpt\">Most of the studies on customer experience and customer satisfaction surveys that we do at OpenMet typically include an analysis weighting the results by revenues. This post will briefly explain this type of analysis of results and its main features.\n\nWhat is revenue weighting?\n\nBriefly, revenue weighting is a way to analyze customer results by magnifying the results of the customers giving the greatest revenues and minimizing the results of those with the least.\n\nThe main reason for using revenue weighting is that companies typically look to target the needs of their most profitable customers with their action plans and strategies, thereby obtaining greater profits and turnover. When we use weighting, the indicators of customer satisfaction or metrics on customer experience will change (sometimes very significantly), so our conclusions will be much more representative of the real importance of each customer for the company.\n\nLet\u2019s look at an example using the classic Pareto principle: if a company obtains 80% of its turnover from 20% of its customers, the opinions of this more lucrative 20% of its customers will logically have a greater weight in the indicators of satisfaction or loyalty. If we use the usual method (e.g. arithmetic means) to analyze customer responses, the responses of this 20% will be diluted by the 80% of the other customers.\n\nThe upshot is that we will have a customer satisfaction indicator in our scorecard that doesn\u2019t really fit in with the company&#039;s priorities.\n\nHow does revenue weighting work?\n\nThe most common solution is to change all calculations of results to use weighted averages. To choose the weighting to apply to each customer taking part in the survey, OpenMet basically uses two strategies:\n\n1.Strict weighting: the revenue from each customer is used as the weighting. This system works well when there are small differences in revenues from each customer. By contrast, when the revenue of some customers is huge compared to others (e.g. several customers invoice millions of Euros, while lots of others invoice just a few thousand), the system poses problems because the opinions of smaller customers are virtually eliminated from the average due to their low relative weight.\n\n2.ABC weighting: weighting is done by associating a relative weight to groups of customers, for example, based on the typical ABC grouping (or similar). The weight assigned to each customer depends on the weight assigned to its group. The weight of each group of customers is decided externally by taking into account the priorities of the company (e.g. A customers weighting = 10, B customers weighting = 3, C customers weighting = 1).\n\nThis strategy gives good results in some cases, such as when strategy 1 is not suitable. However, it can be difficult to assign weights because the weight of the group is somewhat arbitrary.\n\nConclusion\n\nThe weighting of results by revenue is very important for a good analysis of customer satisfaction or experience. It gives us indicators and metrics that offer a truer picture of the company and allows us to reach better conclusions and define action plans more precisely.\n\nMore information on Customer Satisfaction.<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div>\n                                <\/div>\n        \n        <div class=\"block-latest-news__footer text-center\">\n            <a class=\"btn btn-primary\" href=\"https:\/\/www.openmet.com\/en\/blog\/\">\n                View all articles            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>We provide the creation, deployment, monitoring and execution of Objectives and Action Plans for individual or business improvement&#8230;<\/p>\n<p><a class=\"openmet-read-more-link\" href=\"https:\/\/www.openmet.com\/en\/openmet-feedback-manager\/customer-experience-software\/\">Read More&#8230;<\/a><\/p>\n<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.openmet.com\/en\/openmet-feedback-manager\/customer-experience-software\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Customer experience and satisfaction software<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":13824,"parent":14977,"menu_order":76,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-14993","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_src":"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/09\/you-make-plans.svg","_links":{"self":[{"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/pages\/14993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/comments?post=14993"}],"version-history":[{"count":22,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/pages\/14993\/revisions"}],"predecessor-version":[{"id":22375,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/pages\/14993\/revisions\/22375"}],"up":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/pages\/14977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/media\/13824"}],"wp:attachment":[{"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/media?parent=14993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}