{"id":15084,"date":"2018-07-23T11:29:44","date_gmt":"2018-07-23T09:29:44","guid":{"rendered":"https:\/\/www.openmet.com\/openmet-customers\/encuestas-nps\/"},"modified":"2026-06-29T15:19:28","modified_gmt":"2026-06-29T13:19:28","slug":"nps-surveys","status":"publish","type":"page","link":"https:\/\/www.openmet.com\/en\/openmet-customers\/nps-surveys\/","title":{"rendered":"NPS surveys"},"content":{"rendered":"<section class=\"block hero w-100 alignfull wp-block-acf-hero\">\n    <div class=\"hero__blobs\" aria-hidden=\"true\" style=\"--hero-blob-accent: #FFE5CC\">\n        <span class=\"hero__blob hero__blob--left\"><\/span>\n        <span class=\"hero__blob hero__blob--accent\"><\/span>\n        <span class=\"hero__blob hero__blob--bottom\"><\/span>\n    <\/div>\n    <div class=\"container\">\n                    <div class=\"row\">\n                <div class=\"col-12 col-lg-6\">\n                    <p class=\"hero__pretitle\">NPS surveys<\/p>\n                    <h1 class=\"hero__title\">Improve your customers&#039; experience with the NPS methodology<\/h1>\n                    <div class=\"hero__description\">\n                        <p>NPS\u00ae consultancy and software to know what your customers experience and how to improve. We help you design the surveys, interpret the results, and build an action plan that increases their loyalty.<\/p>\n                    <\/div>\n                                            <a href=\"https:\/\/www.openmet.com\/en\/contact-us\/\" class=\"btn btn-primary\">Request more information<\/a>\n                                    <\/div>\n                <div class=\"col-12 col-lg-6\">\n                    <div class=\"hero__image\">\n                        <img decoding=\"async\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/npsok.jpg\" alt=\"Net promoter score\">\n                                                                                                                        <span class=\"hero__image-link hero__image-link--1\">\n                                                                                    <span class=\"hero__image-link-icon\" aria-hidden=\"true\">\n                                                <!-- @license lucide-static v1.17.0 - ISC -->\n<svg aria-hidden=\"true\"\n  class=\"lucide lucide-badge-check lucide-icon lucide-badge-check\"\n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n  width=\"24\"\n  height=\"24\"\n  viewBox=\"0 0 24 24\"\n  fill=\"none\"\n  stroke=\"currentColor\"\n  stroke-width=\"2\"\n  stroke-linecap=\"round\"\n  stroke-linejoin=\"round\"\n>\n  <path d=\"M3.85 8.62a4 4 0 0 1 4.78-4.77 4 4 0 0 1 6.74 0 4 4 0 0 1 4.78 4.78 4 4 0 0 1 0 6.74 4 4 0 0 1-4.77 4.78 4 4 0 0 1-6.75 0 4 4 0 0 1-4.78-4.77 4 4 0 0 1 0-6.76Z\" \/>\n  <path d=\"m9 12 2 2 4-4\" \/>\n<\/svg>\n                                            <\/span>\n                                                                                <span class=\"hero__image-link-text\">Official Bain license<\/span>\n                                    <\/span>\n                                                                                                                                <span class=\"hero__image-link hero__image-link--2\">\n    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                                                                <span class=\"hero__image-link-text\">Custom surveys<\/span>\n                                    <\/span>\n                                                                                                        <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"block block-logo-ticker align wp-block-acf-logo-ticker\">\n    <div class=\"container\">\n        \n<div class=\"block-header text-center mx-auto\">\n        <h2 class=\"block-header__title\">Hundreds of companies trust Openmet<\/h2>\n    <\/div>\n        \n    <div\n        class=\"block-logo-ticker__viewport\"\n            >\n        <div class=\"block-logo-ticker__track\">\n            <div class=\"block-logo-ticker__segment\">\n                                        <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/aj-bcn.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"300\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Logo-Minsait-scaled.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"2560\"\n                                        height=\"244\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/once.png\"\n            alt=\"once\"\n            loading=\"lazy\"\n            decoding=\"async\"\n       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src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/logo-alain-afflelou.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"260\"\n                                        height=\"260\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Exolum_logo.svg.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"330\"\n                                        height=\"86\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2019\/10\/GOIKOGRILL.png\"\n            alt=\"GOIKOGRILL\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/05\/neklar-logo-scaled.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"2560\"\n                                        height=\"610\"\n                    >\n    <\/div>\n                                            <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2014\/01\/borges1-1.jpg\"\n            alt=\"borges\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n        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     <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Logo-Minsait-scaled.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"2560\"\n                                        height=\"244\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/once.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/11\/bellvitge-hospital-universitari.jpg\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/hispasat.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Logo_de_la_universitat_de_girona.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"411\"\n                                        height=\"281\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/save-the-children.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/logo-alain-afflelou.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"260\"\n                                        height=\"260\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Exolum_logo.svg.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"330\"\n                                        height=\"86\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2019\/10\/GOIKOGRILL.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/05\/neklar-logo-scaled.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"2560\"\n                                        height=\"610\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2014\/01\/borges1-1.jpg\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                                    <div class=\"block-logo-ticker__logo\">\n        <img\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/azkoyen.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"225\"\n                                        height=\"225\"\n                    >\n    <\/div>\n                                        <\/div>\n                    <\/div>\n                    <span class=\"block-logo-ticker__fade block-logo-ticker__fade--left\" aria-hidden=\"true\"><\/span>\n            <span class=\"block-logo-ticker__fade block-logo-ticker__fade--right\" aria-hidden=\"true\"><\/span>\n            <\/div>\n\n            <\/div>\n<\/section>\n\n\n<section class=\"block block-text-media block-text-media--media-right align wp-block-acf-text-media\">\n    <div class=\"container\">\n                                <div class=\"block-text-media__inner row g-4 g-lg-5 align-items-lg-center\">\n                <div class=\"col-12 col-lg-6 order-lg-1\">\n                    <div class=\"block-text-media__content-stack\">\n                            <div class=\"block-header block-text-media__heading\">\n                    <p class=\"block-header__pretitle\">\n                OFFICIAL NPS<\/p>\n                            <h2 class=\"block-header__title\">Official Bain license to work with NPS<\/h2>\n            <\/div>\n                                <div class=\"block-header__description block-text-media__description\">\n        <p>We are one of the few companies in the world <a href=\"https:\/\/www.netpromotersystem.com\/resources\/vendors\/\" target=\"_blank\" rel=\"noopener\">certified by Bain &amp; Company<\/a> to apply the Net Promoter Score (NPS) methodology.<\/p>\n<ul>\n<li><strong>Certified methodology.<\/strong><\/li>\n<\/ul>\n<\/div>\n                                                <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-5 order-lg-2 offset-lg-1\">\n                        <div class=\"block-text-media__media\">\n                                            <img\n            class=\"block-text-media__img\"\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/nps-certified.jpg\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"638\"\n                                        height=\"425\"\n                    >\n                                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"block block-list align wp-block-acf-list\">\n    <div class=\"container\">\n        \n<div class=\"block-header text-center mx-auto\">\n            <p class=\"block-header__pretitle\">Why an NPS methodology?<\/p>\n        <h2 class=\"block-header__title\">We help you turn your customers&#039; feedback into a loyalty engine<\/h2>\n    <\/div>                <div class=\"block-list__grid\">\n                            <div class=\"block-list__item\">\n                    <div class=\"block-list__item-icon\" aria-hidden=\"true\">\n                                                    <!-- @license lucide-static v1.17.0 - ISC -->\n<svg aria-hidden=\"true\"\n  class=\"lucide lucide-user-check lucide-icon lucide-user-check\"\n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n  width=\"24\"\n  height=\"24\"\n  viewBox=\"0 0 24 24\"\n  fill=\"none\"\n  stroke=\"currentColor\"\n  stroke-width=\"2\"\n  stroke-linecap=\"round\"\n  stroke-linejoin=\"round\"\n>\n  <path d=\"m16 11 2 2 4-4\" \/>\n  <path d=\"M16 21v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2\" \/>\n  <circle cx=\"9\" cy=\"7\" r=\"4\" \/>\n<\/svg>\n                                            <\/div>\n                    <div>\n                        <h3 class=\"block-list__item-title\">\n                                                            Orient your company toward your customers                                                    <\/h3>\n                                                    <div class=\"block-list__item-description\">NPS classifies your customers as promoters, passives, and detractors. You know who recommends you, who is indifferent, and who is about to leave and why.<\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"block-list__item\">\n                    <div class=\"block-list__item-icon\" aria-hidden=\"true\">\n                                                    <!-- @license lucide-static v1.17.0 - ISC -->\n<svg aria-hidden=\"true\"\n  class=\"lucide lucide-star lucide-icon lucide-star\"\n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n  width=\"24\"\n  height=\"24\"\n  viewBox=\"0 0 24 24\"\n  fill=\"none\"\n  stroke=\"currentColor\"\n  stroke-width=\"2\"\n  stroke-linecap=\"round\"\n  stroke-linejoin=\"round\"\n>\n  <path d=\"M11.525 2.295a.53.53 0 0 1 .95 0l2.31 4.679a2.123 2.123 0 0 0 1.595 1.16l5.166.756a.53.53 0 0 1 .294.904l-3.736 3.638a2.123 2.123 0 0 0-.611 1.878l.882 5.14a.53.53 0 0 1-.771.56l-4.618-2.428a2.122 2.122 0 0 0-1.973 0L6.396 21.01a.53.53 0 0 1-.77-.56l.881-5.139a2.122 2.122 0 0 0-.611-1.879L2.16 9.795a.53.53 0 0 1 .294-.906l5.165-.755a2.122 2.122 0 0 0 1.597-1.16z\" \/>\n<\/svg>\n                                            <\/div>\n                    <div>\n                        <h3 class=\"block-list__item-title\">\n                                                            Increase loyalty and referrals                                                    <\/h3>\n                                                    <div class=\"block-list__item-description\">Promoters buy more, repeat, and bring in new customers at no acquisition cost. You identify what makes them promoters so you can replicate it, and what turns a customer into a detractor so you can fix it in time.<\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"block-list__item\">\n                    <div class=\"block-list__item-icon\" aria-hidden=\"true\">\n                                                    <!-- @license lucide-static v1.17.0 - ISC -->\n<svg aria-hidden=\"true\"\n  class=\"lucide lucide-target lucide-icon lucide-target\"\n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n  width=\"24\"\n  height=\"24\"\n  viewBox=\"0 0 24 24\"\n  fill=\"none\"\n  stroke=\"currentColor\"\n  stroke-width=\"2\"\n  stroke-linecap=\"round\"\n  stroke-linejoin=\"round\"\n>\n  <circle cx=\"12\" cy=\"12\" r=\"10\" \/>\n  <circle cx=\"12\" cy=\"12\" r=\"6\" \/>\n  <circle cx=\"12\" cy=\"12\" r=\"2\" \/>\n<\/svg>\n                                            <\/div>\n                    <div>\n                        <h3 class=\"block-list__item-title\">\n                                                            Make improvement decisions with real data                                                    <\/h3>\n                                                    <div class=\"block-list__item-description\">Each wave gives you a metric comparable over time and against the market. You know whether your actions are working, which touchpoint creates friction, and where it&#8217;s worth investing.<\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"block block-text-media block-text-media--media-right align wp-block-acf-text-media\">\n    <div class=\"container\">\n                                <div class=\"block-text-media__inner row g-4 g-lg-5 align-items-lg-center\">\n                <div class=\"col-12 col-lg-6 order-lg-1\">\n                    <div class=\"block-text-media__content-stack\">\n                            <div class=\"block-header block-text-media__heading\">\n                    <p class=\"block-header__pretitle\">\n                Capture feedback<\/p>\n                            <h2 class=\"block-header__title\">We design the NPS questionnaire and manage the entire capture process<\/h2>\n            <\/div>\n                                <div class=\"block-header__description block-text-media__description\">\n        <p>We help you understand your customers&#8217; experience (B2B or B2C), define a good NPS questionnaire, and set up a recurring survey process geared toward continuous improvement.<\/p>\n<ul>\n<li><strong>Custom NPS questionnaire:<\/strong> we design the right questions for your sector and customer type.<\/li>\n<li><strong>Multi-channel and flexible frequency:<\/strong> by email, web, SMS, phone, or on-site. Daily, weekly, quarterly, or yearly. Through the channel and at the pace that works best with your customers.<\/li>\n<li><strong>CRM integration:<\/strong> if needed, we integrate with your internal software to automate the sending of the surveys.<\/li>\n<li><strong>Multilingual:<\/strong> surveys in any language for global customers and teams.<\/li>\n<li><strong>Alerts:<\/strong> we notify you automatically when there are detractors or low scores.<\/li>\n<\/ul>\n<\/div>\n                                <div class=\"block-text-media__actions\">\n        <a href=\"https:\/\/www.openmet.com\/en\/nps-survey-demo\/\" class=\"btn btn-primary rounded-pill block-text-media__btn\">Access the demo<\/a>\n    <\/div>\n                        <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-5 order-lg-2 offset-lg-1\">\n                        <div class=\"block-text-media__media\">\n                                            <img\n            class=\"block-text-media__img\"\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Captura-el-Feedback-EN.jpg\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"638\"\n                                        height=\"425\"\n                    >\n                                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"block block-text-media block-text-media--media-left align wp-block-acf-text-media\">\n    <div class=\"container\">\n                                <div class=\"block-text-media__inner row g-4 g-lg-5 align-items-lg-center\">\n                <div class=\"col-12 col-lg-6 order-lg-2 offset-lg-1\">\n                    <div class=\"block-text-media__content-stack\">\n                            <div class=\"block-header block-text-media__heading\">\n                    <p class=\"block-header__pretitle\">\n                Analyze the results<\/p>\n                            <h2 class=\"block-header__title\">Visualize your NPS and other metrics with Openmet Feedback Manager<\/h2>\n            <\/div>\n                                <div class=\"block-header__description block-text-media__description\">\n        <p>Our NPS software lets you analyze data in real time and reports we help you interpret.<\/p>\n<ul>\n<li><strong>NPS, KPIs, and Customer Journey:<\/strong> view your NPS, the distribution of promoters, passives, and detractors, and visualize every touchpoint of the customer experience.<\/li>\n<li><strong>Segmentation, weighting, and filters:<\/strong> filter, compare, and weight by customer type, territory, product, or any internal variable that matters.<\/li>\n<li><strong>Understand how to improve:<\/strong> view automatic SWOTs, customer histograms, and statistical data that will help you understand how to improve.<\/li>\n<li><strong>Automatic reports:<\/strong> generate automatic reports in Word, PDF, and Excel and share them.<\/li>\n<li><strong>Real-time alerts:<\/strong> receive notifications when a customer is unhappy so you can react immediately.<\/li>\n<\/ul>\n<\/div>\n                                <div class=\"block-text-media__actions\">\n        <a href=\"https:\/\/www.openmet.com\/en\/nps-survey-demo\/\" class=\"btn btn-primary rounded-pill block-text-media__btn\">Access the demo<\/a>\n    <\/div>\n                        <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-5 order-lg-1\">\n                        <div class=\"block-text-media__media\">\n                                            <img\n            class=\"block-text-media__img\"\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Analitza-els-resultats-EN.jpg\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"638\"\n                                        height=\"425\"\n                    >\n                                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"block block-text-media block-text-media--media-right align wp-block-acf-text-media\">\n    <div class=\"container\">\n                                <div class=\"block-text-media__inner row g-4 g-lg-5 align-items-lg-center\">\n                <div class=\"col-12 col-lg-6 order-lg-1\">\n                    <div class=\"block-text-media__content-stack\">\n                            <div class=\"block-header block-text-media__heading\">\n                    <p class=\"block-header__pretitle\">\n                Act on data<\/p>\n                            <h2 class=\"block-header__title\">Make decisions to improve the customer experience<\/h2>\n            <\/div>\n                                <div class=\"block-header__description block-text-media__description\">\n        <p>Our NPS specialist consultants help you understand what the data is saying and turn it into concrete improvement actions.<\/p>\n<ul>\n<li><strong>Methodology and expert consultancy:<\/strong> we apply Kano, NPS, Gaps, and other frameworks to analyze responses and detect where you can improve.<\/li>\n<li><strong>Interpretive reports:<\/strong> we analyze the results and present them to you with clear conclusions.<\/li>\n<li><strong>Benchmarking:<\/strong> we compare your NPS with that of your sector to see where you stand out and where you fall short.<\/li>\n<li><strong>Priorities:<\/strong> we identify which aspects of the product or service weigh most in satisfaction and where you gain the most by improving.<\/li>\n<li><strong>Action plans with Openmet YouMakePlans:<\/strong> we define objectives, assign owners, and track each improvement with our action plan management software.<\/li>\n<\/ul>\n<\/div>\n                                                <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-5 order-lg-2 offset-lg-1\">\n                        <div class=\"block-text-media__media\">\n                                            <img\n            class=\"block-text-media__img\"\n            src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/06\/Analitza-els-resultats-EN.jpg\"\n            alt=\"\"\n            loading=\"lazy\"\n            decoding=\"async\"\n                            width=\"638\"\n                                        height=\"425\"\n                    >\n                                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"block block-partner w-100 alignfull wp-block-acf-partner\">\n\n    <div class=\"block-partner__panel\">\n        <div class=\"block-partner__bg\" aria-hidden=\"true\">\n                            <img\n                    class=\"block-partner__bg-img\"\n                    src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2026\/05\/partner.jpg\"\n                    alt=\"\"\n                    loading=\"lazy\"\n                    decoding=\"async\"\n                >\n                        <div class=\"block-partner__overlay\"><\/div>\n        <\/div>\n        <div class=\"container\">\n                <div class=\"block-partner__content block-partner__content--five\">\n            \n<div class=\"block-header \">\n            <p class=\"block-header__pretitle\">Your partner<\/p>\n        <h2 class=\"block-header__title\">Why choose Openmet?<\/h2>\n    <\/div>                            <div class=\"block-partner__grid block-partner__grid--five\">\n                                            <article class=\"block-partner__card\">\n                                                            <div class=\"block-partner__card-icon\" aria-hidden=\"true\">\n                                    <svg aria-hidden=\"true\" class=\"lucide-icon lucide-mastery\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M21.9998 10V16M5.9998 12.5V16C5.9998 16.7957 6.63194 17.5587 7.75716 18.1213C8.88238 18.6839 10.4085 19 11.9998 19C13.5911 19 15.1172 18.6839 16.2424 18.1213C17.3677 17.5587 17.9998 16.7957 17.9998 16V12.5M21.4198 10.922C21.5988 10.843 21.7507 10.7133 21.8567 10.5488C21.9627 10.3843 22.0181 10.1924 22.0161 9.99674C22.0141 9.80109 21.9547 9.61033 21.8454 9.44809C21.736 9.28585 21.5814 9.15926 21.4008 9.08401L12.8298 5.18001C12.5692 5.06115 12.2862 4.99965 11.9998 4.99965C11.7134 4.99965 11.4304 5.06115 11.1698 5.18001L2.5998 9.08001C2.42177 9.15798 2.27031 9.28614 2.16396 9.44882C2.05761 9.6115 2.00098 9.80165 2.00098 9.99601C2.00098 10.1904 2.05761 10.3805 2.16396 10.5432C2.27031 10.7059 2.42177 10.834 2.5998 10.912L11.1698 14.82C11.4304 14.9389 11.7134 15.0004 11.9998 15.0004C12.2862 15.0004 12.5692 14.9389 12.8298 14.82L21.4198 10.922Z\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n                                <\/div>\n                                                        <div class=\"block-partner__card-body\">\n                                                                    <h3 class=\"block-partner__card-title\">20+ years of real-world experience<\/h3>\n                                                                                                    <div class=\"block-partner__card-description\">Over two decades helping companies across every sector understand and improve their relationship with their customers.<\/div>\n                                                            <\/div>\n                        <\/article>\n                                            <article class=\"block-partner__card\">\n                                                            <div class=\"block-partner__card-icon\" aria-hidden=\"true\">\n                                    <!-- @license lucide-static v1.17.0 - ISC 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                                                                                          <div class=\"block-partner__card-description\">The trust of hundreds of clients certifies the strength and reliability of our methodology.<\/div>\n                                                            <\/div>\n                        <\/article>\n                                            <article class=\"block-partner__card\">\n                                                            <div class=\"block-partner__card-icon\" aria-hidden=\"true\">\n                                    <svg aria-hidden=\"true\" class=\"lucide-icon lucide-tech\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10 10.5L8 13L10 15.5M14 10.5L16 13L14 15.5M20 20C20.5304 20 21.0391 19.7893 21.4142 19.4142C21.7893 19.0391 22 18.5304 22 18V8C22 7.46957 21.7893 6.96086 21.4142 6.58579C21.0391 6.21071 20.5304 6 20 6H12.1C11.7655 6.00328 11.4355 5.92261 11.1403 5.76538C10.8451 5.60815 10.594 5.37938 10.41 5.1L9.6 3.9C9.41789 3.62347 9.16997 3.39648 8.8785 3.2394C8.58702 3.08231 8.26111 3.00005 7.93 3H4C3.46957 3 2.96086 3.21071 2.58579 3.58579C2.21071 3.96086 2 4.46957 2 5V18C2 18.5304 2.21071 19.0391 2.58579 19.4142C2.96086 19.7893 3.46957 20 4 20H20Z\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n                                <\/div>\n                                                        <div class=\"block-partner__card-body\">\n                                                                    <h3 class=\"block-partner__card-title\">Proprietary technology<\/h3>\n                                                                                                    <div class=\"block-partner__card-description\">Business Intelligence software to analyze results and make data-driven decisions.<\/div>\n                                                            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13.8978 19.5 13.5L15.62 9.62C15.0575 9.0582 14.295 8.74264 13.5 8.74264C12.705 8.74264 11.9425 9.0582 11.38 9.62L10.5 10.5C10.1022 10.8978 9.56261 11.1213 9 11.1213C8.43739 11.1213 7.89782 10.8978 7.5 10.5C7.10218 10.1022 6.87868 9.56261 6.87868 9C6.87868 8.43739 7.10218 7.89782 7.5 7.5L10.31 4.69C11.2222 3.78014 12.4119 3.20055 13.6906 3.04297C14.9694 2.88539 16.2642 3.15883 17.37 3.82L17.84 4.1C18.2658 4.35699 18.772 4.44612 19.26 4.35L21 4M21 3L22 14H20M3 3L2 14L8.5 20.5C8.89782 20.8978 9.43739 21.1213 10 21.1213C10.5626 21.1213 11.1022 20.8978 11.5 20.5C11.8978 20.1022 12.1213 19.5626 12.1213 19C12.1213 18.4374 11.8978 17.8978 11.5 17.5M3 4H11\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n                                <\/div>\n                                                        <div class=\"block-partner__card-body\">\n                                                                    <h3 class=\"block-partner__card-title\">Comprehensive expert guidance<\/h3>\n                                                                                                    <div class=\"block-partner__card-description\">More than a platform. We&#039;re a customer satisfaction consultancy that helps you execute and measure every improvement.<\/div>\n                                                            <\/div>\n                        <\/article>\n                                            <article class=\"block-partner__card\">\n                                                            <div class=\"block-partner__card-icon\" aria-hidden=\"true\">\n                                    <!-- @license lucide-static v1.17.0 - ISC -->\n<svg aria-hidden=\"true\"\n  class=\"lucide lucide-stars lucide-icon lucide-stars\"\n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n  width=\"24\"\n  height=\"24\"\n  viewBox=\"0 0 24 24\"\n  fill=\"none\"\n  stroke=\"currentColor\"\n  stroke-width=\"2\"\n  stroke-linecap=\"round\"\n  stroke-linejoin=\"round\"\n>\n  <path d=\"M11.017 2.814a1 1 0 0 1 1.966 0l1.051 5.558a2 2 0 0 0 1.594 1.594l5.558 1.051a1 1 0 0 1 0 1.966l-5.558 1.051a2 2 0 0 0-1.594 1.594l-1.051 5.558a1 1 0 0 1-1.966 0l-1.051-5.558a2 2 0 0 0-1.594-1.594l-5.558-1.051a1 1 0 0 1 0-1.966l5.558-1.051a2 2 0 0 0 1.594-1.594z\" \/>\n  <path d=\"M20 2v4\" \/>\n  <path d=\"M22 4h-4\" \/>\n  <circle cx=\"4\" cy=\"20\" r=\"2\" \/>\n<\/svg>\n                                <\/div>\n                                                        <div class=\"block-partner__card-body\">\n                                                                    <h3 class=\"block-partner__card-title\">AI-augmented consultancy<\/h3>\n                                                                                                    <div class=\"block-partner__card-description\">More time with you, less spent on document production. We let artificial intelligence work in the background so we can focus where we add value.<\/div>\n                                                            <\/div>\n                        <\/article>\n                                    <\/div>\n                                        <div class=\"block-partner__actions\">\n                    <a href=\"https:\/\/www.openmet.com\/en\/contact-us\/\" class=\"btn btn-primary rounded-pill\">Get started now<\/a>\n                <\/div>\n                    <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"block block-testimonials w-100 block-testimonials--carousel alignfull wp-block-acf-testimonials\">\n            \n<div class=\"block-header text-center mx-auto\">\n            <p class=\"block-header__pretitle\">TESTIMONIALS<\/p>\n        <h2 class=\"block-header__title\">What do the clients who trust Openmet say?<\/h2>\n    <\/div>\n                    <div class=\"block-testimonials__carousel-wrap\">\n                <div id=\"block-testimonials-carousel-2\" class=\"block-testimonials__carousel\" data-testimonials-carousel\n                    role=\"region\" aria-roledescription=\"carousel\"\n                    aria-label=\"Testimonials\">\n                    <div class=\"block-testimonials__viewport\">\n                        <div class=\"block-testimonials__track\">\n                                                            <div class=\"block-testimonials__slide\" role=\"group\"\n                                    aria-roledescription=\"slide\"\n                                    aria-label=\"Testimonial 1 de 3\"\n                                     aria-hidden=\"true\">\n                                    <div class=\"block-testimonials__card\">\n                                        <div class=\"block-testimonials__body\">\n                                            <div class=\"block-testimonials__quote-mark\" aria-hidden=\"true\">\n                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 24 24\"\n                                                    fill=\"none\" focusable=\"false\">\n                                                    <path fill=\"currentColor\"\n                                                        d=\"M7.5 4C4.47 4 2 6.69 2 10v6h5v-6H5.5C5.5 7.62 6.62 6.5 8 6.5V4h-.5zm10 0C14.47 4 12 6.69 12 10v6h5v-6h-1.5c0-1.38 1.12-2.5 2.5-2.5V4h-1.5z\" \/>\n                                                <\/svg>\n                                            <\/div>\n                                                                                            <blockquote class=\"block-testimonials__quote\">\n                                                    <p>Working with Openmet on our annual customer satisfaction survey is synonymous with success. We would like to highlight their high level of professionalism, their speed of execution, and their excellent service quality, which allow us to make strategic decisions.<\/p>\n                                                <\/blockquote>\n                                                                                    <\/div>\n                                        <footer class=\"block-testimonials__footer\">\n                                                                                            <div class=\"block-testimonials__logo\">\n                                                    <img width=\"225\" height=\"225\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/monolitic.png\" class=\"block-testimonials__logo-img wp-post-image\" alt=\"monolitic\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/monolitic.png 225w, https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/monolitic-150x150.png 150w, https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/monolitic-120x120.png 120w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>                                                <\/div>\n                                                <span class=\"block-testimonials__divider\" aria-hidden=\"true\"><\/span>\n                                                                                        <div class=\"block-testimonials__meta\">\n                                                                                                    <cite class=\"block-testimonials__name\">Miguel Barajas<\/cite>\n                                                                                                                                                    <span class=\"block-testimonials__role\">Production Director<\/span>\n                                                                                            <\/div>\n                                        <\/footer>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"block-testimonials__slide is-active\" role=\"group\"\n                                    aria-roledescription=\"slide\"\n                                    aria-label=\"Testimonial 2 de 3\"\n                                    >\n                                    <div class=\"block-testimonials__card\">\n                                        <div class=\"block-testimonials__body\">\n                                            <div class=\"block-testimonials__quote-mark\" aria-hidden=\"true\">\n                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 24 24\"\n                                                    fill=\"none\" focusable=\"false\">\n                                                    <path fill=\"currentColor\"\n                                                        d=\"M7.5 4C4.47 4 2 6.69 2 10v6h5v-6H5.5C5.5 7.62 6.62 6.5 8 6.5V4h-.5zm10 0C14.47 4 12 6.69 12 10v6h5v-6h-1.5c0-1.38 1.12-2.5 2.5-2.5V4h-1.5z\" \/>\n                                                <\/svg>\n                                            <\/div>\n                                                                                            <blockquote class=\"block-testimonials__quote\">\n                                                    <p>The value of Openmet isn&#8217;t the tool\u2014it&#8217;s the team. They help you understand what your customers are telling you and decide what to do about it. You can have a thousand surveys; what changes the business is the interpretation.<\/p>\n                                                <\/blockquote>\n                                                                                    <\/div>\n                                        <footer class=\"block-testimonials__footer\">\n                                                                                            <div class=\"block-testimonials__logo\">\n                                                    <img width=\"225\" height=\"225\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/carset.png\" class=\"block-testimonials__logo-img wp-post-image\" alt=\"carset\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/carset.png 225w, https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/carset-150x150.png 150w, https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/carset-120x120.png 120w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>                                                <\/div>\n                                                <span class=\"block-testimonials__divider\" aria-hidden=\"true\"><\/span>\n                                                                                        <div class=\"block-testimonials__meta\">\n                                                                                                    <cite class=\"block-testimonials__name\">Ra\u00fal S\u00e1nchez N\u00fa\u00f1ez<\/cite>\n                                                                                                                                                    <span class=\"block-testimonials__role\">CEO<\/span>\n                                                                                            <\/div>\n                                        <\/footer>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"block-testimonials__slide\" role=\"group\"\n                                    aria-roledescription=\"slide\"\n                                    aria-label=\"Testimonial 3 de 3\"\n                                     aria-hidden=\"true\">\n                                    <div class=\"block-testimonials__card\">\n                                        <div class=\"block-testimonials__body\">\n                                            <div class=\"block-testimonials__quote-mark\" aria-hidden=\"true\">\n                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 24 24\"\n                                                    fill=\"none\" focusable=\"false\">\n                                                    <path fill=\"currentColor\"\n                                                        d=\"M7.5 4C4.47 4 2 6.69 2 10v6h5v-6H5.5C5.5 7.62 6.62 6.5 8 6.5V4h-.5zm10 0C14.47 4 12 6.69 12 10v6h5v-6h-1.5c0-1.38 1.12-2.5 2.5-2.5V4h-1.5z\" \/>\n                                                <\/svg>\n                                            <\/div>\n                                                                                            <blockquote class=\"block-testimonials__quote\">\n                                                    <p>Working with Openmet has made me realize that I can count on a trusted partner whenever I need one. Often, all it takes is knowing that you\u2019ll receive quality service that meets tight deadlines.<\/p>\n                                                <\/blockquote>\n                                                                                    <\/div>\n                                        <footer class=\"block-testimonials__footer\">\n                                                                                            <div class=\"block-testimonials__logo\">\n                                                    <img width=\"225\" height=\"225\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/CDL.png\" class=\"block-testimonials__logo-img wp-post-image\" alt=\"cdl\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/CDL.png 225w, https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/CDL-150x150.png 150w, https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/11\/CDL-120x120.png 120w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>                                                <\/div>\n                                                <span class=\"block-testimonials__divider\" aria-hidden=\"true\"><\/span>\n                                                                                        <div class=\"block-testimonials__meta\">\n                                                                                                    <cite class=\"block-testimonials__name\">Pablo de la Rubia<\/cite>\n                                                                                                                                                    <span class=\"block-testimonials__role\">Head of Marketing and Communications<\/span>\n                                                                                            <\/div>\n                                        <\/footer>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n\n                                            <div class=\"block-testimonials__controls\">\n                            <button class=\"block-testimonials__control\" type=\"button\" data-testimonials-prev>\n                                <span class=\"block-testimonials__chevron\" aria-hidden=\"true\">\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                        focusable=\"false\">\n                                        <path d=\"m15 18-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\n                                            stroke-linejoin=\"round\" \/>\n                                    <\/svg>\n                                <\/span>\n                                <span class=\"visually-hidden\">Testimonial anterior<\/span>\n                            <\/button>\n                            <button class=\"block-testimonials__control\" type=\"button\" data-testimonials-next>\n                                <span class=\"block-testimonials__chevron\" aria-hidden=\"true\">\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                        focusable=\"false\">\n                                        <path d=\"m9 18 6-6-6-6\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\n                                            stroke-linejoin=\"round\" \/>\n                                    <\/svg>\n                                <\/span>\n                                <span class=\"visually-hidden\">Testimonial seg\u00fcent<\/span>\n                            <\/button>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        \n    \n            <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ItemList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"Review\",\"reviewBody\":\"Working with Openmet on our annual customer satisfaction survey is synonymous with success. We would like to highlight their high level of professionalism, their speed of execution, and their excellent service quality, which allow us to make strategic decisions.\",\"itemReviewed\":{\"@type\":\"Organization\",\"name\":\"Openmet. Satisfacci\u00f3n cliente, Clima laboral y Competencias: Consultor\u00eda y tecnolog\u00eda\",\"url\":\"https:\/\/www.openmet.com\/en\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Miguel Barajas\",\"jobTitle\":\"Production Director\"}}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"Review\",\"reviewBody\":\"The value of Openmet isn't the tool\u2014it's the team. They help you understand what your customers are telling you and decide what to do about it. You can have a thousand surveys; what changes the business is the interpretation.\",\"itemReviewed\":{\"@type\":\"Organization\",\"name\":\"Openmet. Satisfacci\u00f3n cliente, Clima laboral y Competencias: Consultor\u00eda y tecnolog\u00eda\",\"url\":\"https:\/\/www.openmet.com\/en\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Ra\u00fal S\u00e1nchez N\u00fa\u00f1ez\",\"jobTitle\":\"CEO\"}}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"Review\",\"reviewBody\":\"Working with Openmet has made me realize that I can count on a trusted partner whenever I need one. Often, all it takes is knowing that you\u2019ll receive quality service that meets tight deadlines.\",\"itemReviewed\":{\"@type\":\"Organization\",\"name\":\"Openmet. Satisfacci\u00f3n cliente, Clima laboral y Competencias: Consultor\u00eda y tecnolog\u00eda\",\"url\":\"https:\/\/www.openmet.com\/en\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Pablo de la Rubia\",\"jobTitle\":\"Head of Marketing and Communications\"}}}],\"name\":\"What do the clients who trust Openmet say?\"}<\/script>\n    <\/section>\n\n\n<section class=\"block block-lead-form align wp-block-acf-lead-form\">\n    <div class=\"container\">\n        <div class=\"block-lead-form__card\">\n                        <div class=\"block-lead-form__overlay\" aria-hidden=\"true\"><\/div>\n            <div class=\"block-lead-form__inner\">\n                                    <h2 class=\"block-lead-form__title\">Get started with the NPS methodology today<\/h2>\n                                <div class=\"block-lead-form__form-shell\">\n                                            \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f21787-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"21787\">\n<div 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name=\"your-name\" \/><\/span><\/label>\n\t\t\t<\/p>\n\t\t\t<p><br \/>\n<label>Company <span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><\/label>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p><br \/>\n<label>Phone <span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"tel\" aria-invalid=\"false\" placeholder=\"Phone\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><br \/>\n<label>Message <span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"How can we help you?\" name=\"your-message\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t\t<p class=\"wpcf7-lead-form__actions wpcf7-lead-form__actions--submit\"><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n                                    <\/div>\n                                    <div class=\"block-lead-form__disclaimer\">\n                        <p>By starting, you accept the <a href=\"https:\/\/www.openmet.com\/en\/privacy-policy\/\">privacy policy<\/a>.<\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"block block-faq align wp-block-acf-faq\">\n    <div class=\"container\">\n        \n<div class=\"block-header text-center mx-auto\">\n            <p class=\"block-header__pretitle\">FAQS<\/p>\n        <h2 class=\"block-header__title\">We answer your questions about NPS surveys<\/h2>\n    <\/div>\n                    <div class=\"row justify-content-center block-faq__list\">\n                <div class=\"col-12 col-lg-8\">\n                    <div class=\"block-faq__items\">\n                                                    <details class=\"faq-item\">\n                                <summary class=\"faq-item__summary\">\n                                    <span class=\"faq-item__question\">What is the NPS (Net Promoter Score)?<\/span>\n                                    <span class=\"faq-item__toggle\" aria-hidden=\"true\">\n                                        <svg class=\"faq-item__chevron\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" focusable=\"false\">\n                                            <path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                                        <\/svg>\n                                    <\/span>\n                                <\/summary>\n                                                                    <div class=\"faq-item__answer\">\n                                        <p>The NPS (Net Promoter Score) is an indicator that measures customer loyalty toward a company, product, or service based on a single question: &#8220;How likely are you to recommend us to a friend or family member?&#8221; (that&#8217;s the B2C version; it can vary slightly if the market is B2B). Customers respond on a scale from 0 to 10 and are classified into three groups: promoters (9-10), who are enthusiastic and drive growth; passives (7-8), who are satisfied but not engaged; and detractors (0-6), who can harm the company&#8217;s reputation. NPS is today one of the most widely used indicators worldwide for its simplicity and its ability to predict business growth.<\/p>\n                                    <\/div>\n                                                            <\/details>\n                                                    <details class=\"faq-item\">\n                                <summary class=\"faq-item__summary\">\n                                    <span class=\"faq-item__question\">What is an NPS survey?<\/span>\n                                    <span class=\"faq-item__toggle\" aria-hidden=\"true\">\n                                        <svg class=\"faq-item__chevron\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" focusable=\"false\">\n                                            <path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                                        <\/svg>\n                                    <\/span>\n                                <\/summary>\n                                                                    <div class=\"faq-item__answer\">\n                                        <p>An NPS survey is the data collection tool that lets you obtain the Net Promoter Score. In its most basic form it includes the recommendation question (0-10 scale) and an open-ended question asking the customer the reason for their score. This combination of quantitative and qualitative data is what makes the NPS survey especially useful: the number indicates the state of the relationship, and the open comment explains the reasons behind it. At OpenMet we design NPS surveys tailored to each context, channel, and moment of the customer lifecycle to maximize the response rate and the quality of the feedback.<\/p>\n                                    <\/div>\n                                                            <\/details>\n                                                    <details class=\"faq-item\">\n                                <summary class=\"faq-item__summary\">\n                                    <span class=\"faq-item__question\">How many questions does an NPS survey have?<\/span>\n                                    <span class=\"faq-item__toggle\" aria-hidden=\"true\">\n                                        <svg class=\"faq-item__chevron\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" focusable=\"false\">\n                                            <path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                                        <\/svg>\n                                    <\/span>\n                                <\/summary>\n                                                                    <div class=\"faq-item__answer\">\n                                        <p>The classic NPS survey has few questions: the recommendation question (0-10 scale) and one or two more questions (open or closed) to understand the reason for the rating. In practice, between three and five additional questions are often added to dig deeper into specific aspects of the service, such as quality of attention, ease of use, or value for money. The key is to keep the survey brief: the shorter it is, the higher the response rate.<\/p>\n                                    <\/div>\n                                                            <\/details>\n                                                    <details class=\"faq-item\">\n                                <summary class=\"faq-item__summary\">\n                                    <span class=\"faq-item__question\">How is the Net Promoter Score calculated?<\/span>\n                                    <span class=\"faq-item__toggle\" aria-hidden=\"true\">\n                                        <svg class=\"faq-item__chevron\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" focusable=\"false\">\n                                            <path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                                        <\/svg>\n                                    <\/span>\n                                <\/summary>\n                                                                    <div class=\"faq-item__answer\">\n                                        <p>The calculation is simple: subtract the percentage of detractors (customers who scored between 0 and 6) from the percentage of promoters (customers who scored 9 or 10). Passives (7-8) don&#8217;t enter the formula, but they do count toward the total responses. The result is a number ranging from -100 (all customers are detractors) to +100 (all are promoters). For example, if from a sample of 200 customers 50% are promoters, 30% passives, and 20% detractors, the NPS would be 50 &#8211; 20 = +30.<\/p>\n                                    <\/div>\n                                                            <\/details>\n                                                    <details class=\"faq-item\">\n                                <summary class=\"faq-item__summary\">\n                                    <span class=\"faq-item__question\">What&#039;s a good NPS result?<\/span>\n                                    <span class=\"faq-item__toggle\" aria-hidden=\"true\">\n                                        <svg class=\"faq-item__chevron\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" focusable=\"false\">\n                                            <path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                                        <\/svg>\n                                    <\/span>\n                                <\/summary>\n                                                                    <div class=\"faq-item__answer\">\n                                        <p>It depends on the sector, but there are general benchmarks. An NPS above 0 indicates that there are more promoters than detractors, which is already positive, but the truth is that it&#8217;s only with an NPS between +20 and +40 that it&#8217;s considered favorable. Above +50 is excellent, and above +70 is exceptional, reserved for companies that lead in customer experience. That said, what matters most is not the absolute number but the evolution over time and the comparison with your sector.<\/p>\n                                    <\/div>\n                                                            <\/details>\n                                            <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n\n                <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the NPS (Net Promoter Score)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The NPS (Net Promoter Score) is an indicator that measures customer loyalty toward a company, product, or service based on a single question: &#8220;How likely are you to recommend us to a friend or family member?&#8221; (that&#8217;s the B2C version; it can vary slightly if the market is B2B). Customers respond on a scale from 0 to 10 and are classified into three groups: promoters (9-10), who are enthusiastic and drive growth; passives (7-8), who are satisfied but not engaged; and detractors (0-6), who can harm the company&#8217;s reputation. NPS is today one of the most widely used indicators worldwide for its simplicity and its ability to predict business growth.\"}},{\"@type\":\"Question\",\"name\":\"What is an NPS survey?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"An NPS survey is the data collection tool that lets you obtain the Net Promoter Score. In its most basic form it includes the recommendation question (0-10 scale) and an open-ended question asking the customer the reason for their score. This combination of quantitative and qualitative data is what makes the NPS survey especially useful: the number indicates the state of the relationship, and the open comment explains the reasons behind it. 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An NPS above 0 indicates that there are more promoters than detractors, which is already positive, but the truth is that it&#8217;s only with an NPS between +20 and +40 that it&#8217;s considered favorable. Above +50 is excellent, and above +70 is exceptional, reserved for companies that lead in customer experience. That said, what matters most is not the absolute number but the evolution over time and the comparison with your sector.\"}}]}<\/script>\n            <\/section>\n\n\n<section class=\"block block-latest-news align wp-block-acf-latest-news\">\n    <div class=\"container\">\n        \n<div class=\"block-header text-center mx-auto\">\n            <p class=\"block-header__pretitle\">BLOG<\/p>\n        <h2 class=\"block-header__title\">Latest articles<\/h2>\n            <div class=\"block-header__description\"><p>News, tools, techniques, and advice on NPS surveys and methodology<\/p>\n<\/div>\n    <\/div>\n                    <div class=\"block-latest-news__grid row g-4 justify-content-center\">\n                                    <div class=\"col-12 col-md-6 col-lg-4\">\n                        <a class=\"latest-news-card\" href=\"https:\/\/www.openmet.com\/en\/commitment-points-to-analyze-in-work-environment-survey\/\">\n                            <div class=\"latest-news-card__media\">\n                                                                    <img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/work-environment.jpg\" class=\"latest-news-card__img wp-post-image\" alt=\"work environment\" loading=\"lazy\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/work-environment.jpg 960w, https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/work-environment-300x200.jpg 300w, https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/work-environment-768x512.jpg 768w, https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/work-environment-100x67.jpg 100w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                            <\/div>\n                            <div class=\"latest-news-card__body\">\n                                <h3 class=\"latest-news-card__title\">Commitment: Points to analyze in a work environment survey<\/h3>\n                                <p class=\"latest-news-card__excerpt\">This article attempts to show the keys to OpenMet\u2019s work environment model based on EFQM. In the 5F model, &quot;The 5 factors for assessing human and organizational potential&quot;, the first factor is Commitment.\n\nCommitment is composed of three major indicators that orient the keys to this factor. These are: Strategy and culture, Engagement and Loyalty.\n1. Strategy and culture.\nThis indicator will help us to understand the Strategy on the one hand: whether our employees are aware of the company\u2019s goals, their role in the company, whether they sense that the organization trusts its people and the vision of future prospects. This is critical to understanding whether &quot;we are all headed in the same direction.\u201d Culture is analyzed through Management\u2019s orientation to recognition, alignment with the goals of the latter and knowledge of and adherence to the values \u200b\u200band culture of the company.\n2. Engagement.\nThis is the second indicator of the Commitment factor. Engagement concerns direct vision, the work itself, and \u2013 indirectly \u2013 the organization. Awareness of the objectives and their clarity and willingness to work over and above what is expected are the items that best represent this direct vision. The pride of belonging to the company and even the department are key for organizational engagement.\n3. Loyalty.\nIn this indicator, several general items are analyzed that we can consider key and as having the greatest influence on commitment. On the one hand, the perception of being a good place to work and contentment with the work done as an employee and, on the other, the recommendation to others as a good place to work and repetition in the choice of current company.\n\nIn summary, Commitment in the 5F work environment model relates to strategic aspects of the company, the future vision of the company, the alignment with values \u200b\u200band culture, engagement with one&#039;s own work and with the organization, loyalty to the organization, recommending to others, pride in what is done and the general perception of the company as being a good place to work.\n\nMore information on Work Environment.<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div>\n                                        <div class=\"col-12 col-md-6 col-lg-4\">\n                        <a class=\"latest-news-card\" href=\"https:\/\/www.openmet.com\/en\/distribution\/\">\n                            <div class=\"latest-news-card__media\">\n                                                                    <img decoding=\"async\" width=\"640\" height=\"384\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/survey-analytics-distribution-of-answers.jpg\" class=\"latest-news-card__img wp-post-image\" alt=\"survey analytics\" loading=\"lazy\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/survey-analytics-distribution-of-answers.jpg 781w, https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/survey-analytics-distribution-of-answers-300x180.jpg 300w, https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/survey-analytics-distribution-of-answers-768x461.jpg 768w, https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/survey-analytics-distribution-of-answers-100x60.jpg 100w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                            <\/div>\n                            <div class=\"latest-news-card__body\">\n                                <h3 class=\"latest-news-card__title\">Survey analytics: Distribution of answers<\/h3>\n                                <p class=\"latest-news-card__excerpt\">Survey Analytics \u2013 Distribution of Answers\nThe first analysis of the results of a customer satisfaction survey, customer experience or NPS is typically hierarchical or dimensional. This analysis involves analyzing the various questions and indicators of the survey to understand  WHAT is working well and which aspects are considered good or bad.\n\nIf we have also included additional survey questions, following a similar strategy to that described in the article  Improving on NPS Surveys, we can determine the WHY of the assessments obtained. Adding to the survey with extra questions will also help us to determine the priority of the dimensions or items with a decision-making chart like the ones described in the article  Importance-Satisfaction Decision Charts .\nAnalysis of distribution\nAnother type of question to answer is WHERE things are happening. For example, for which sector or in which delegation is overall customer satisfaction greatest. This question may be asked about general satisfaction or the measurement of a particular dimension, such as &quot;commercial aspects&quot; or &quot;aftersales service&quot; or even an item of the survey.\n\nDistribution Analysis helps us to understand WHERE the WHATs of the previous paragraph are happening. For this analysis, we first need to select the range of scores that we want to analyze. In the chart below, it is the range of best scores (specifically the range of scores between 66 and 100).\n\n\n\nHaving selected the scores, we will see how they are distributed across the demographic variable we wish to study (in the figure in our example, Sector) in comparison to all survey answers.\n\nContinuing with the chart in our example, we see that the \u2018Industry\u2019 sector has a high percentage of \u2018highly satisfied\u2019 customers compared to the percentage of customers who answered from this sector.\n\nBy comparing the distribution of the selection with all of the customers surveyed, we can identify the delegations, sectors, areas, etc. with a percentage of higher scores than the survey overall.\n\nWe can use this type of analysis to understand the distribution of our most satisfied customers, of our most dissatisfied customers or of our most \u2018neutral\u2019 ones, both generally and for any of the survey dimensions.\nDistribution analysis + CRM\nIn the previous point, we suggested a classification of the most and least satisfied customers using the data we have available, which are the demographic variables included in the survey. This way, we are able to identify where things happen.\n\nDistribution analysis is particularly useful when we have information on the people who answered the survey. This is done by linking the survey data with the company CRM and allows us to move from the previous WHERE to the WHO. This way, we can find out who are our most satisfied customers and who are the most dissatisfied ones \u2013 and hence, in the danger zone.\n\nWe can use this information to conduct specific sales campaigns for satisfied customers (perhaps promoters, in NPS terms) and others to try to avoid losing customers in the danger zone.\n\nThis article has outlined the benefits of distribution analysis. Firstly, it allows us to identify WHERE good and\/or poor scores are given for the items\/dimensions in our survey and, when combined with CRM data, it allows direct identification of WHO our satisfied\/loyal\/etc. customers are and which ones are in the danger zone, so that we can make the appropriate business or sales decisions for each case.\n\nMore information on Electronic Surveys.<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div>\n                                        <div class=\"col-12 col-md-6 col-lg-4\">\n                        <a class=\"latest-news-card\" href=\"https:\/\/www.openmet.com\/en\/electronic-customer-surveys-asking-more-with-fewer-questions\/\">\n                            <div class=\"latest-news-card__media\">\n                                                                    <img decoding=\"async\" width=\"640\" height=\"384\" src=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/electronic-customer-surveys.jpg\" class=\"latest-news-card__img wp-post-image\" alt=\"electronic customer surveys\" loading=\"lazy\" srcset=\"https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/electronic-customer-surveys.jpg 768w, https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/electronic-customer-surveys-300x180.jpg 300w, https:\/\/www.openmet.com\/wp-content\/uploads\/2017\/03\/electronic-customer-surveys-100x60.jpg 100w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                            <\/div>\n                            <div class=\"latest-news-card__body\">\n                                <h3 class=\"latest-news-card__title\">Electronic customer surveys: Asking more with fewer questions<\/h3>\n                                <p class=\"latest-news-card__excerpt\">In our day-to-day work as a firm that conducts  customer satisfaction and experience projects and surveys, we often come across the same dilemma:We want to ask and find out lots of details about our customers&#8230;But we can&#039;t ask everything we\u2019d like to because the survey would be too long (which would lead to other problems such as abandonment, poor quality responses and increased costs, among others)Electronic customer surveys.In this post, we outline three basic strategies that we use in customer surveys to solve this problem at least in part and achieve what may otherwise seem impossible: ask more with fewer questions.Three basic strategies for asking more with fewer questions in electronic surveys1. Pre-segmentationThis strategy could alternatively be called \u201cNever ask what you already know\u201d. Although it may seem obvious, many customer surveys and forms do not heed this rule and ask customers about aspects that are already in the company databases. This should never happen. A good survey should pre-load this data to make it available during the survey and results analysis and not pass on to customers the internal data management shortcomings of the company.Generally, two typologies of customer are surveyed:A. \u201cKnown\u201d customers (or B2B customers, on whom we already have information in the CRM or other data sources).These customers are in the company database and we probably already have information on aspects such as:The name of the customer or their addressThe area where they live or the store where they usually buyThe type of products or services that the customer purchasesTheir annual revenue or classification in the customer ABCThe sales channel they use\u2026 and many othersB. &quot;Unknown&quot; customers (or B2C customers, anonymous customers, such as customers who go to a restaurant chain or visit a website).Although these customers are not in the databases, it is also possible to pre-segment them using information that we may already have, such as the geographical area or establishment where the survey is conducted. We can also obtain automatic information on customers through other means, including the use of social WiFi (the customer gets free wireless access in exchange for sharing details of their social profile).&nbsp;2. Conditional questions and answersWe could also call this strategy \u201cDon\u2019t ask what doesn\u2019t concern you\u201d. The aim is to make sure \u2013 based on the responses and customer data we already have \u2013 that all the questions asked of a customer are relevant and can be answered.To adapt the survey to the customer profile, we need to use conditional questions and answers, hiding and showing whole parts of the customer satisfaction survey based on the information we already have. For example, if we have preloaded customer data, we can ask only about the specific product or service that we know they use.The ultimate aim is to ensure that all of our questions are relevant and can be answered by the customer and that we are not wasting our &quot;shots&quot; (or questions) unnecessarily.&nbsp;3. Random questionsThis strategy could also be called \u201cDivide and conquer\u201d or \u201cJigsaw survey\u201d. The idea is to divide the survey into parts as small as we would like so that each customer only answers a few questions. The questions will be different for each customer.This system allows us to obtain aggregate results (responses from all customers) with data on answers to lots of questions, but with partial samples for each. In other words, we can design a survey that is as complex as we like provided that our sample is large enough to be divided into small parts that can be selected at random to minimize any bias (most survey software incorporate this option).&nbsp;ConclusionTypically, a good satisfaction survey design gives us far more information on customers \u2013 both their characteristics and their opinions \u2013 without having to answer to tiresome questionnaires.Three possible strategies are:pre-segmentationconditional questionsrandom questionsWith these strategies we can achieve the seemingly impossible: ask more with fewer questions.&nbsp;<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div>\n                                <\/div>\n        \n        <div class=\"block-latest-news__footer text-center\">\n            <a class=\"btn btn-primary\" href=\"https:\/\/www.openmet.com\/en\/blog\/\">\n                View all articles            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The Openmet Customers NPS and consulting software allows you to develop NPS surveys to capture your customers&#8217; feedback, analyze the results in real time and make decisions to improve the customer experience.<\/p>\n<p>Orienta tu empresa a los clientes y mejora tu negocio aumentando la fidelizaci\u00f3n y referencias utilizando la metodolog\u00eda NPS\u00ae&#8230;<\/p>\n<p><a class=\"openmet-read-more-link\" href=\"https:\/\/www.openmet.com\/en\/openmet-customers\/nps-surveys\/\">Read More&#8230;<\/a><\/p>\n<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.openmet.com\/en\/openmet-customers\/nps-surveys\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NPS surveys<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":13778,"parent":15071,"menu_order":61,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-15084","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_src":"https:\/\/www.openmet.com\/wp-content\/uploads\/2021\/09\/encuesta-nps.svg","_links":{"self":[{"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/pages\/15084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/comments?post=15084"}],"version-history":[{"count":36,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/pages\/15084\/revisions"}],"predecessor-version":[{"id":22316,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/pages\/15084\/revisions\/22316"}],"up":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/pages\/15071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/media\/13778"}],"wp:attachment":[{"href":"https:\/\/www.openmet.com\/en\/wp-json\/wp\/v2\/media?parent=15084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}