Satisfacción Clientes

Measuring Explicit vs. Implicit Importance in Customer Satisfaction Studies

In studies and surveys evaluating the satisfaction of the customers we work with at Openmet, we always advise our clients to include measurements of the importance for their customers of the various aspects being evaluated. Beyond how satisfied or dissatisfied they may be with the aspects or KPIs (indicators) of the product/service evaluated, it is also very useful to have …