Improving an NPS Survey
The use of the Net Promoter Score (NPS) in surveys and studies on customer satisfaction, loyalty and experience is widespread and becoming increasingly popular. As discussed in another...
Tag: satisfaction
Measuring Explicit vs. Implicit Importance in Customer Satisfaction Studies
In studies and surveys evaluating the satisfaction of the customers we work with at Openmet, we always advise our clients to include measurements of the importance for their...
Why and How to Use Weightings in Electronic Surveys
When I talk about weighting survey data, I’m often met with facial expressions of the type ‘Huh?’ in the person I’m talking to. This article will attempt to...