Satisfacción clientes encuestas

Satisfaction surveys: How to choose the most suitable type for each case

When our clients ask for help with their projects to assess customer satisfaction or experience, there is one important aspect that needs to be decided from the word “Go” because it will dictate certain features of the study: the decision on how and which is the best system for conducting interviews or customer satisfaction surveys. Telephone? Face to face? Electronic? …

Satisfacción Clientes

Measuring Explicit vs. Implicit Importance in Customer Satisfaction Studies

In studies and surveys evaluating the satisfaction of the customers we work with at Openmet, we always advise our clients to include measurements of the importance for their customers of the various aspects being evaluated. Beyond how satisfied or dissatisfied they may be with the aspects or KPIs (indicators) of the product/service evaluated, it is also very useful to have …