Satisfaction surveys: How to choose the most suitable type for each case
When our clients ask for help with their projects to assess customer satisfaction or experience, there is one important aspect that needs to be decided from the word...
Tag: customers
Gap Analysis for Customer Satisfaction
Many studies assessing customer satisfaction follow the same pattern, which we can broadly sum up as having the following phases: Definition of the goal of the project and...
Measuring Explicit vs. Implicit Importance in Customer Satisfaction Studies
In studies and surveys evaluating the satisfaction of the customers we work with at Openmet, we always advise our clients to include measurements of the importance for their...
Why and How to Use Weightings in Electronic Surveys
When I talk about weighting survey data, I’m often met with facial expressions of the type ‘Huh?’ in the person I’m talking to. This article will attempt to...