Customer profile

Client characterisation, Advice and customer surveys

Get to know your customers better so that you can offer them products and services adapted to their needs.
These projects involve carrying out surveys on a customer sample on whom the company has no information in order to precisely identify their characteristics, using this information for decision making in sales, marketing, communication and pricing.

Desired objectives and results about Customer profiles

• Learn about client or user profile


• Identify key business cohorts


• Open a direct channel of communication between employee and company


• Improve market processes and sales campaigns


• Differentiate yourself from your competitors.


• Obtain objective data for decision-making

How we work customer profiles

• We help to design the segmentation questionnaire


• We manage the distribution and data capture process using electronic, in-person, telephone and/or printed surveys


• When necessary we apply the statistical calculations required to correct or weight information


• We provide access to the Openmet Feedback Manager platform which allows users to visualise information in a Business Intelligence environment and automatically produce reports


• We analyse and present the results of the study, pinpointing strengths and areas for improvement.


• We help and support you throughout the process